Currently, the Snapchat social medial platform has more than 100 million users who are active from various parts of the world. Additionally, the popularity of this platform increases by the day. Although this platform has been enjoying a significant success rate, many people were sceptical about the platform competing with other social medial platforms that existed before it was established, such as Facebook. Regardless of this notion, this platform has received immense appreciation from social media users from all parts of the world. This may also be the reason why numerous marketers are advertising on this platform.
So why is this platform ideal for bloggers? To begin with, the Snapchat social media platform is very engaging. To view a story or a Snapchat on this platform, users need to just hold a finger on their phones. This is friendlier, as compared to other platforms that require users to scroll through a feed to read a story post. This feature is particularly beneficial for the bloggers as it allows them to work with various advertisers as well as brands; hence increase traffic to their blogs.
With the help of Snapchat Followers, bloggers can also increase the number of followers on their Snapchat accounts; hence drive more traffic to their blogs.